(Group Work)
In designing a poster, there are several pertinent issues to address which will very well affect how the poster will turn out. To name a few, one has to consider the layout and structure (in terms of how the information is to be positioned), the colour scheme, the fonts to be used, and also what pictures are to be inserted. Our design analysis will be based on the above few criterion.
Design Analysis 1: NTU X-Physique* Poster appears too cluttered on the whole. There seems to be information everywhere, and there is an absence of breathing space. Viewers may be inclined to feel claustrophobic and uncomfortable looking at such an information intense poster.
* No main focus on the poster. Many items competing for attention. E.g. the headings, magnifying glass, club symbol, sponsors, background. The lack of clarity fails to grab and retain a viewer's attention.
* The words in the tagline are positioned too closely to each other (XTREME.XCITING.XPERIENCE IT) . Might be mistaken for one word, hence results in miscommunication and misunderstanding and failure to convey intended message.
* Lack of continuity and unity within the content of the poster. (Use of many different fonts breaks up the poster)
* Poster is strenuous to look at. It tires the audience by presenting too much content within the poster. The lack of organization is also a demerit point.
*There is no intended visual flow. Viewer will not know which part of the poster to proceed to when reading it.
* Background and the foreground are competing with each other. There is a lack of contrast in the colours.
*The four corners of the poster are occupied with items that may lead the audience’s attention out of it. (Does not contain the attention within the poster)
Design Analysis 2: NUS Biathlon 2007
*Good Design Critique
* The use of analogous colours (colours that are adjacent to each other on the colour wheel) create a soothing effect, which is easy on the eye.
*Choice of colours are light and appears to have a ‘cooling’ effect. Viewers will feel comfortable looking at it.
*Use of warm colours against the cool backdrop effectively brings out the intended focus in the poster.
*Words are appropriately positioned and spaced. There is clarity in the message. There is no excessive cluttering of information.
*Use of sub-headings to present information highlights the organisation present within the context of the poster. Good structure within the content of the poster allows for easy readability and ease of obtaining information.
* There is a designated visual flow (from top to down) for the audience to follow. Minimise and reduce the chances of the viewer being thrown off course or get distracted by surrounding content.
* Adequate spacing of items (picture, text, logos etc.) in the poster allows the viewer to ‘breathe’ while looking at it, at the same time creating a pleasant viewing experience. In turn, important information (E.g. event date and venue) can easily be retrieved from the poster.
* Proper spacing within the poster will also infer that viewers will be less inclined to lose their focus. Being less cluttered, the poster will be able to better retain a viewer’s attention and interest.
* Font size, colour and type are generally of a similar style, hence there is a sense of unity and continuity within the poster. Viewers will thus be able to associate the font style with information to be read.
`All in all, I learnt that it is of paramount important to work on a structure within a poster, for doing so will help in facilitating your audience to formulate a designated visual flow. With such an aid, the information contained within the poster can be easily relayed without confusion and miscommunications.
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